Paid media · Tracking · Data · Analytics
Markdata runs Google and Meta acquisition for ecommerce, subscription and lead-generation businesses — and builds the tracking infrastructure that connects every click to real, verified revenue.
Media → DataData → IntelligenceIntelligence → Growth
Media, measurement and data engineering operated as a single system — not four vendors stitched together.
01
Google Ads and Meta acquisition planned, bought and optimized against revenue — with direct access to the measurement layer underneath the campaigns.
We don’t optimize for sign-ups. We optimize for customers who buy.
02
Reliable first-party measurement from ad click to completed purchase — delivered server-side, back into Google Ads and Meta.
Send the revenue back to the platform that produced it.
03
Ad platforms connected to your own data — pipelines that keep campaigns, customers and orders in sync.
Turn fragmented marketing signals into reliable data.
04
Attribution, cohorts and revenue dashboards built on the datasets we engineer — reporting your media team can act on daily.
From raw events to decisions your team can actually act on.
Six stages, one continuous pipeline. Every stage is instrumented, so performance is explained rather than estimated.
Traffic arrives from advertising platforms and acquisition channels.
Interactions and conversion events are captured through first-party and server-side tracking.
Marketing data is joined with business events, transactions and customer records.
Data is normalized, deduplicated and organized into reliable datasets.
Dashboards and attribution models reveal what actually drives performance.
Insights are fed back into media decisions and campaign optimization.
Without Markdata
With Markdata
Modern buying journeys are the hardest kind to measure: blocked browsers, cookie restrictions, cross-device paths and purchases that land days or weeks after the click.
Markdata builds first-party, server-side measurement that sends AddToCart, Purchase and subscription events back to Google Ads and Meta as real conversions — with order value attached.
Google and Meta report clicks and sign-ups. Markdata reports the revenue, the customer value and the channels that actually produced them.
Interface demonstration data
Campaign → click → customer → purchase → lifetime value. Every touchpoint resolved to a real paying customer, not a platform-reported conversion.
Most companies treat marketing and data as separate problems. Agencies understand campaigns but lack infrastructure. Engineering teams understand systems but lack performance context.
We understand the campaign, the click, the event, the database and the business outcome.
Equals
MARKDATA
Understand the real cost per acquired customer of every campaign and channel.
Recover cart, checkout and purchase events lost by browser restrictions.
Connect Google and Meta campaigns to real paying customers.
Track repeat purchase behaviour and value by acquisition cohort.
Connect Google Ads, Meta, the site, the CRM and your product database.
Move media budget using revenue data instead of platform estimates.
Run acquisition on measurement you can trust — every campaign connected to the revenue it produced.